The New Carslan 卡姿兰

Tasked with lifting up the Carslan (卡姿兰) brand to create a portfolio of prestige products, Passionfruit's international design team (USA, China, France) styled a dynamic new "C" icon for Carslan. Shown on various cosmetic products (lipstick shown here), the brand story follows....

C is for Chic. Contemporary. Cosmopolitan. Charismatic. Confident. Colorful. Charming. Cool. C is for Carslan.

Carslan's dynamic and distinctive C icon is inspired by the world of haute joaillerie - precious accessories that make you look and feel special and beautiful. Jewelry - rings, necklaces, bangles crafted in precious metals and exquisitely designed to delight you and enhance your ever-personal beauty. Carslan's C is distinctive, multi-dimensional and iconic. Used as a monogram, engraving embossing or when printed, is rhythmic and flowing - a sensual accent that accompanies your daily beauty rituals. Versatile, curving, swirling, turning and overlapping in infinitely enchanting and inspiring combinations, it invites you to look, touch and feel it. 

C is for beautiful. See and feel your C-Beauty. Your Carslan Beauty.