Craig Briggs, Principal
“I founded Passionfruit in 2013 after spending 13 years leading Brandimage Desgrippes & Laga (né Desgrippes Gobé) in Asia. I have a heartfelt passion for design. Design is powerful. It solves problems and helps to connect people more deeply to brands. I’ve lived and worked in Asia for 20 years now, and have been fortunate to work across the region, with great clients, great brands and to face great challenges across many industries. Design informs, but also adds life to otherwise mundane expectations and experiences between people and brands.”