Every successful collaboration begins with a good briefing, ideally face-to-face, with a partner; and, ends with a project review of the completed work.  In-between, our 3-step process, “i3”, is a simple methodology that supports all the work we do to answer client needs, challenges and opportunities.  

Interpret

We receive your brief, we challenge it, then we study the brand, the market and your competitors, to fully understand what is required and what challenges and opportunities are present.  We complete a brand visual audit at this stage and provide our observations, conclusions and point-of-view.  This Interpret stage will inform our design thinking moving forward.

Imagine

Building on our brand visual audit, we develop visual and verbal mosaics for your brand - strategic directions expressed in words and images that give context and define potential areas for the design process.  Based on these mosaics, we begin the design process in earnest, developing concepts across a spectrum of solutions that meet your brief, challenge your competition, and resonate with your consumers.

Implement

With a final design solution agreed, we realize the design into a variety of end solutions, ranging from production artwork, to brand guidelines, or design documentation - turning ideas into reality.