Mizone 脉动 China
Danone's Mizone (脉动) brand is one of the top 5 RTD beverages in China, and has become a trusted lifestyle beverage choice for young Chinese consumers in need of hydration, replenishment and balance. Asked to revitalise the brand, Passionfruit took into account Mizone's position as an established, leading brand, and created a dynamic, 3D effect to the brand. By giving Mizone more dimension, the brand is "closer" to the consumer. Newly relevant, yet satisfyingly familiar to its thirsty followers.
The new Mizone has more dimension & impact on shelf
Mizone Before & After
A coherent range of 6 exciting flavours
