ECLAT by Imperial (Pernod-Ricard)

A Pomegranate Spirit Designed for Today’s Modern Korean Woman

ÉCLAT is a new pomegranate spirit that targets the discerning, modern woman in South Korea. In the Korean bar and club scene, it is a male-dominated environment, with few choices that appeal to women drinkers.  She can drink scotch, scotch or…scotch – the Korean man’s drink.

ÉCLAT was developed to answer these unmet needs. With ÉCLAT, Korean women now have a choice that appeals to them: a product that is lighter, a bit smoother and more sensual to their palate, packaged artfully in a glass bottle and unique closure that marries 2 universes – that of Beauty with Spirits.  The bottle is a harmony of the elegance and refinement of the fragrance world combined with the power and confidence of the spirit world, all in a more petit volume (50cl) to be easier to manage in the hand, while making a dramatic “statement” at the bar/club.  The graphic design is simple yet sophisticated, allowing the beauty of the golden spirit and sculpted bottle to shine.  Its name “ÉCLAT” embodies the spirit of the brand, as it is a French word translating to “shine” in English.