Sunglass Hut
For IFC Mall in Hong Kong, Sunglass Hut needed a big design solution for a small space. The strategy & design team drew inspiration from the brand's logo to create a unique flagship experience in a 300 square foot space. The concept, "Aura" features circular shapes with fixtures, displays, lighting and wall treatments, along with a high fashion colour codes of black & white to make customers feel like stars. A signature rear wall display, which draws customers deep into the store, features 29,000 white pins creating texture and intrigue.
Sunglass Hut, IFC Mall, Hong Kong
Storefront "Aura" Concept
"Aura" Ceiling Feature
"Aura" Innovative Merchandising
"Aura" Innovative Merchandising
"Aura" Pin Wall at POS
