Danone Asia : B'lue
Danone needed a new brand name for its popular isotonic beverage, called "Mizone" in China, Indonesia, Malaysia and Singapore. We developed the brand name " B'lue " as an intriguing, short and memorable name that married with the brand's color equities (bottle and graphics). The apostrophe in the name added visual interest, and inspired further meaning to be expressed in packaging graphics (designed by Shift agency in Hong Kong). Launched first in India, the brand has now extended to Philippines and Hong Kong.
